"Rising" is a company that aims to support startup and independent bakers and bakeries. The baking trend is without a doubt under the spotlight, and shops are more than willing to supply baking products as the demand grows. But in a highly competitive market some independent bakers might find it hard to make their business thrive and protect their interests from mergers and acquisitions. "Rising" functions as an online recommendation service that sets out to put clients in touch with bakers. Clients can rate the bakers, leave feedback and share genuine experiences based on which bakers and products they like. Personalised promotional items like business cards are made available to further enhance the rising of the baker.